The Types of Information We Collect
To enable you to enjoy certain features of our Services, we collect certain types of information, including personally identifiable information. For example, we collect information when you:
- • Sign up to receive email newsletters. When we send newsletters to subscribers we may allow Advertisers or Partners to include messages in those newsletters, or we may send dedicated newsletters on behalf of those Advertisers or Partners. All newsletters will come directly from improvememory.org: when we do this, we do not share your email with the respective Advertiser or Partner. To unsubscribe from a particular newsletters, click the “unsubscribe” link at the bottom of that email newsletter.
- • Provide Us Your Credit Card and Billing Information. To enable payment for certain Services, we or a service or payment provider acting on our behalf may collect and store billing and credit card information. This information will only be shared with the third parties who we have hired to perform these tasks.
- • Contests, Sweepstakes and Special Offers. We may sponsor contests, sweepstakes, or promote special offers on the Service or on third party sites. If you elect to participate, we may require personal information from you, including, in most cases, your first and last name and e-mail address. If this information is also being collected by a third party (other than our service providers), we will notify you at the time of collection. If you do not want any personal information shared, you may always decline to participate in the sweepstakes, contests, or special offers.
Information We Collect Using Technology
- • Device Information. We may collect information about the browser, computer, mobile phone, smartphone or other device you use to access the Services to measure the effectiveness of those Services.
- • Geolocation Data. For certain mobile applications we offer, we may (or may enable a third party, including an advertiser to) request your geolocation information in order to provide you with ads, offers, search or other functionality. If you agree to such collection, we (or the third party) will maintain information regarding your precise geolocation and may use it to help enable that functionality, or other functionality we describe to you in a privacy notice provided with the mobile application.
In addition, we may (or may enable a third party, such as an advertiser to) capture IP Address level geo-location information when you access our Websites, and may use that geo-location information to targets ads or offers to you. That geo-location information might, for instance, be converted into country, region, or Zip Code-level data, in order to serve more relevant local ads or content.
- • Analytics. We may use third parties to provide us information, reports and analysis about the usage and browsing patterns of users of the Services. These reports contain aggregated data only, and do not identify individual users.
- • IP Addresses. We log Internet Protocol (IP) addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes. We use this information in an aggregate fashion to track access to our Web sites and mobile applications, and may also use it to infer your location, as discussed in the above section titled “Geolocation Data.” This may help us to provide you with more geographically relevant content, ads or offers.
- • Log Files. We may also automatically log certain usage information about your use of the Services. This information includes a reading history of the pages you view.
Like many websites, and web and mobile service, we may use (or work with third party partners who use) a variety of technologies to learn more about how people interact with our Services. This section provides more information about some of those technologies and how they work.
- • Cookies. Cookies are small text files that websites and other online services use to store information about users on the users’ own computers. Cookies can be used to store sign-in credentials so that you don’t have to enter them each time you return to a Web site, or to store other information to make web viewing more customized or efficient upon future visits. Cookies also may store a unique identifier tied to your computer so that web services and advertising networks can recognize you across visits to different websites. You can configure your Internet browser to warn you each time a cookie is being sent or to refuse all or certain cookies completely.
We (or our partners) may use or support cookies as follows:
- • To collect information about your browsing activities in order to deliver customized or relevant services, advertising or content to you;
- • To relate the information collected by cookies to information we obtain from you directly or from commercially available sources;
- • To work with third parties that serve advertisements (through our Services or across the Internet) or provide other services to us, such as providing users the ability to comment on content, allowing users to share content, or tracking site usage statistics. We do not control these third party technologies and their use is governed by the privacy policies of the third parties using such technologies.
- • Other Local Storage. We (or our partners) may use other kinds of local storage, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with the Services. These technologies are similar to the cookies discussed above in that they are stored on your computer and can be used to store certain information about your activities and preferences. However, these objects are stored in different parts of your computer from ordinary browser cookies. Many Internet browsers allow you to disable HTML5 local storage or delete information contained in HTML5 local storage using browser controls.
- • Web Beacons. We (or our partners) may use technologies called Web beacons that communicate information from your Internet browser to a web server. Web beacons can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed. These web beacons may be used for a variety of purposes, including to analyze the use of the Services and in conjunction with cookies to provide content and ads that are more relevant to you.
How We Use the Information We Collect
Providing the Services You Request
We use the information we gather about you to enable your use of the Services, fulfill your requests for certain products and services, such as sending out electronic newsletters and enabling you to participate in discussions.
We use the information, including analytics and statistical information, to analyze the use of the Services so that we may improve them. We also use this information to generally inform advertisers about the nature of our user base.
Customizing Your Experience
We use the information that we collect to allow advertising to be targeted to the users for whom such advertising is most pertinent. We may also use this information to customize certain features of the Services to provide you with an enhanced experienced based on the type of device you are using to access the Services, and to provide you with requested services.
We may contract with other companies to provide services on our behalf, including credit-card and billing processing, survey administrators, technical or customer support, shipping, e-mail distribution, email service providers, data enhancement providers, list processing and promotions management. We provide these companies only with the information they need to perform their services. These service providers are restricted from using this data in any way other than to provide services for us, and they may not share, resell or use the data for their own marketing purposes.
Other Privacy Considerations
We may transfer your information to a third party if we or any of our affiliates are involved in a corporate restructuring (e.g., a sale, merger, or other transfer of assets).
Information from Users Outside of the United States
Compliance With Legal Process
We may disclose personal information if we are required to do so by law, or in order to (1) comply with the law or with legal process; (2) protect and defend our rights, services or property; (3) protect against misuse or unauthorized use of the Services; or (4) protect the personal safety or property of our users or any member of the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).